Work/Buckeye Northwest Realty
BNW
R
Buckeye Northwest Realtyclient · buckeyenw.com

From a site in distress to a full marketing engine.

A complete rebuild, repair, and remarket — for Toledo's leading rental housing and property management company.

What we did
Full rebuild + active monthly retainer
Location
Toledo, Ohio
Industry
Real Estate & Property Management
Partnership since
2022active
buckeyenw.com
// toledo · northwest ohio · 50-mile radius

Find your next home in Toledo & Northwest Ohio.

Real-time listings, easy online applications, and a team that picks up the phone.

Browse Available Rentals →
$895 / mo
3BR · Central Toledo
Available Now
$750 / mo
2BR · Sylvania
Available Now
// the situation

A trusted property company with a broken website, a failing SEO foundation, and a previous agency that had gone dark.

Buckeye Northwest Realty came to us in 2024 after struggling with communication and performance issues from a prior marketing provider. The old site had broken contact forms, unstable custom development, and declining SEO. They needed immediate triage — and a long-term partner who'd actually show up.

// what we found

Not a redesign problem. A rescue operation.

We walked in and stabilized before we ever opened a design file.

issue 01

Broken forms & tech

Contact forms dead. Custom development unstable. We rebuilt them using custom PHP with embedded Google ReCaptcha while the new site was still in development.

issue 02

Collapsing SEO

Rankings in freefall. 404s, broken internal links, no structured breadcrumbs. We fixed every Google Search Console error and implemented global redirect rules before touching anything else.

issue 03

No direction

No reporting, no strategy, no account contact. We stepped into weekly written updates and monthly analytics reporting from day one — before the new site even launched.

// what we built

A full rebuild — with Appfolio running through it.

A brand-new custom WordPress site built around their real workflow, not a template.

phase 01 · triage

Stabilize & repair

  • Rebuilt broken contact forms with PHP + ReCaptcha
  • Fixed all Google Search Console errors
  • Implemented global redirect rules
  • Migrated and cleaned up existing blog content
  • Preserved all URL structure to protect SEO equity
phase 02 · rebuild

New WordPress site

  • Fully custom WordPress theme — clarity and lead generation focused
  • Appfolio API integration: real-time listings, apply online, schedule showings
  • Tenant and owner service pages built post-launch
  • Enhanced formatting, licensed imagery, alt and title tags throughout
  • Full onsite SEO — metadata, schema, local optimization
phase 03 · market

Content & advertising

  • Blog content for both tenants and property owners
  • Meta, Google Ads, and AdRoll retargeting management
  • SEO performance tracking and keyword growth
  • Brochures for tenants and owners — actively in use in the field
  • Video editing and visual asset creation
phase 04 · report

Monthly intelligence

  • Custom LookerStudio reports with KPI tracking
  • Monthly strategy meetings for new growth phases
  • Weekly written updates — always within 24–48 hours
  • Ongoing monitoring and maintenance
// active monthly retainer

This wasn't a launch. It's an ongoing partnership.

01Written blog content — tenants & owners
02Meta, Google Ads & AdRoll management
03SEO performance tracking
04Video editing & visual assets
05Brochure & collateral design
06Monthly analytics reports
07Strategic planning meetings
08Maintenance & uptime monitoring
0924–48 hour response guarantee
// results

Since launching in late March.

Numbers you can update — these are the placeholders from the live portfolio page.

1,000%
blog traffic increase in first 30 days
−19%
bounce rate improvement
↑ All
keyword positions recovered & surpassed

Got a site that needs rescuing — or a real marketing partner?

We respond fast, show up every week, and stay until the job is done.