Prudential Alarm

Location: Detroit, Michigan
Industry: Security Solutions
Partnership Since: 2022

Prudential Alarm provides residential and commercial security systems throughout Southeast Michigan.

With a strong local presence, it needed a digital partner to elevate its brand and drive measurable results across the web, content, and advertising.

Despite having a trusted reputation offline, Prudential Alarm faced challenges with:

  • An outdated website that didn’t reflect their brand or convert visitors
  • Low visibility in search engines and local listings
  • Limited content to support customer engagement or organic traffic
  • No cohesive digital advertising strategy in place
  • A need for better performance reporting and communication

They approached us to build a foundation that could support long-term digital growth.

We developed a multi-channel strategy tailored to both their technical needs and brand goals:

Website Development & Maintenance
  • Designed a fully custom WordPress theme with UX-focused layouts
  • Created intuitive navigation and clear CTAs to support lead generation
  • Provided ongoing updates, speed optimizations, and security monitoring
SEO & Content Creation
  • Built optimized service pages and consistent blog content
  • Implemented keyword strategy targeting local search intent
  • Provided on-page SEO and performance tracking
Graphic & Video Design
  • Designed branded graphics for social, blog, and ad use
  • Edited and produced short-form video content for digital campaigns
Analytics & Communication
  • Delivered monthly custom LookerStudio reports with KPI tracking
  • Sent weekly updates with campaign insights and strategic recommendations

Social Media Content & Campaigns

In addition to web development and marketing strategy, Stark Create delivers ongoing social media content for Prudential Alarm—ensuring their brand stays consistent, engaging, and visible across all major platforms.

  • Platform Strategy: Developed a tailored posting strategy for Facebook, Instagram, and LinkedIn, aimed at both residential and commercial audiences.

  • Custom Graphics: Created branded post templates and visuals that reflect Prudential Alarm’s professional identity and highlight key services such as fire systems, access control, video surveillance, and 24/7 monitoring.

  • Captions & Hashtags: Wrote engaging, informative captions supported by strategic hashtag use to boost reach and conversions.

  • Content Calendar: Designed and maintained a consistent posting schedule with recurring themes like “Safety Tip Tuesday,” customer testimonials, and service highlights.

  • Ad Creatives: Produced social media ads with high-performing visuals and CTAs to drive traffic to landing pages and generate leads.

After the first year, Prudential Alarm saw measurable growth across all key digital channels:

  • 🚀 +64% increase in organic traffic
  • 📈 Consistent month-over-month growth in qualified leads
  • ✅ Higher engagement across all channels
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