StarkWell-earned wisdom.
No gatekeeping, no fluff. Practical writing on web design, development, SEO, and the strategy behind growing a business online — the things we've actually learned building this stuff.
Your 404 page shouldn't be a dead end
A generic "Not Found" page quietly frustrates visitors and chips away at your SEO. Here's what makes a great custom 404 page — with examples and a step-by-step for building one in WordPress.
Read the article →Latest articles
301 redirects: .htaccess or a plugin?
The best way to fix 404s is a 301 redirect — but should you edit .htaccess or use a WordPress plugin? We break down the pros and cons of each so you protect your SEO.
Your website should never be "done"
A constantly evolving site reflects a growing business. Why ongoing updates — content, SEO, design, and functionality — are essential to staying relevant and driving long-term results.
Content that actually speaks to your audience
Content marketing is more than blogging and posting. It's crafting valuable, relevant material aimed directly at the people you want to reach — here's how to start.
Reading your site's performance in Google Analytics
Data drives success — if you know what to look for. The handful of Google Analytics metrics that actually tell you how your website is performing, in plain language.
Getting your small business seen online
Storefront or work-from-home, your small business deserves to be found. The fundamentals of local visibility — and the moves that move the needle.
When a plugin isn't enough: going custom
Off-the-shelf gets you most of the way, then hits a wall. How to tell when a project has outgrown plugins and it's time to build something custom.
Want help putting this into practice?
Reading about it is one thing. Let us build it with you.