A law firm's first website — built to win 34 cities.

01Starting from zero

The firm had never had a website at all, which is both a challenge and a gift — nothing to undo, everything to define. We treated it as a chance to establish their entire online identity from scratch, the right way, and to build a foundation that could actually compete for clients across their region.

02What we built

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  A professional website from scratchA polished, credibility-first site with a clear primary services page and a structure built to convert visitors into consultations.
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  Original photography & videoWe took all of their photos and video, then spliced and edited everything in-house — no stock, all them.
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  34 service-area pagesA custom page for each city around their Milan, Michigan base — 34 in total — every one with unique, area-specific content for local search.
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  Brand guidelinesBuilt from their existing logo, so their look stays consistent everywhere they show up online.
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  Monthly DataStudio reportingA custom report delivered once a month with the metrics that matter, so they always know how things are performing.
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  Content & Google setupFour blog posts (with their approval) plus Google Analytics, Search Console, and Business Profile assistance — so they're tracked, measured, and findable.
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  Ongoing hostingWe continue to host the site as a thank-you for the opportunity to work with them.

03The footprint