We build the custom plugin, platform, or integration your client actually needs — and deliver it under your brand. No credits, no "powered by," no conflict. Just clean code that solves problems off-the-shelf tools never will.
Not a theme swap. Not a plugin configuration. Custom software — built from scratch — delivered under your name.
Every project below started with a client problem no existing tool could solve — a booking system that needed a full payment lifecycle, a job board that needed to sync from an enterprise ATS, an SEO strategy that needed hundreds of pages generated automatically from live data. Off-the-shelf plugins don't do this. We write the code that does.
You present, you manage, you invoice. We build quietly in the background — under your agency name or brand. The code ships with your author credits, your domain, your identity. We never appear in client-facing deliverables unless you want us to.
For businesses that need custom software but don't want to hire an engineering team. We embed alongside your operation, build what you need, and hand off code you own outright — documented, validated, and deployable on your infrastructure.
When an established home services business needed to take paid bookings online — with a multi-step qualifier, a booking fee, and a full job lifecycle behind it — there was no plugin for it. We built it.
The problem: a service company needed customers to answer qualifying questions, pay a booking fee, and enter a managed job pipeline — all from a WordPress site. WooCommerce could take a payment. It couldn't own a booking or run a lifecycle. We built a plugin that could.
Each service is a native WordPress custom post type. Pricing, lead time, site-visit requirements, and the entire qualifier flow are managed per-service in the admin dashboard — no code changes needed to add a new service or change a fee.
A dashboard-configurable step builder lets the admin define any number of qualifier questions with multiple-choice options per service. The funnel reads the flow from the CPT — code owns the behavior, the client owns the content.
The booking is a first-class database entity — not a WooCommerce order. It owns its own status machine and persists through every phase from intake to job completion, with WooCommerce used as an invisible payment subprocessor behind a pluggable adapter.
An interface contract means WooCommerce is one implementation, not a dependency. Switching to Stripe direct or any other processor in the future is an adapter swap, not a rewrite. A null adapter handles dev/testing environments.
Contact data is stored in two layers: the original funnel-session capture (what they typed in the qualifier — never overwritten) and the final WooCommerce billing details (which the customer can edit at checkout). Both are linked to one booking for CRM use.
Lifecycle-driven transactional emails for every event — new booking alert to admin, fee-paid confirmation to customer with booking reference, next-steps messaging. Every subject, body, and recipient is filterable without touching code.
Full status vocabulary defined at v1 — the funnel only creates pending_payment and advances to fee_paid on payment. Every downstream phase of the job lifecycle is already modeled, so later additions never have to redefine it.
Fee is resolved per service via a filterable function — not a WooCommerce product price. Flat fee at launch, trivially upgradeable to region/scope/market pricing as a one-place change with zero downstream breakage.
A [home_funnel] shortcode surfaces up to 4 featured services on the homepage with their own taglines, page URLs, and display order — all managed from the admin dashboard, no code deploy needed.
A full bookings table in the WordPress admin — searchable, filterable by status, showing original funnel capture alongside confirmed billing details and WooCommerce order ID for cross-reference.
Every admin notification includes the customer's qualifier answers mapped to their human-readable option labels — so the team receiving the booking knows exactly what was scoped before they open WordPress.
A flow seeder installs sample services and qualifier flows on activation — the admin can immediately see a working funnel without building one from scratch, then customize in place.
Deactivation only flushes rewrite rules. Uninstall.php has an explicit preserve-by-default policy — deleting the plugin keeps all settings and booking data. Optional purge block is present but disabled, for operators who want true full removal.
A national staffing company needed their job board to pull live from their ATS, display with filtering and a map, and auto-generate unique SEO-optimized pages for every state and city where they place talent. No existing tool does all three.
The business had jobs in their ATS. They needed those jobs on their WordPress site — live, filterable, with a map — and they needed to rank in every city and state they served. We built two plugins that work as a system: one that owns the data, one that owns the pages.
Every state and city page gets a full, independent SEO treatment — not templated duplicates. Unique AI-written content means each page can rank independently for its own keyword set.
A third plugin crawled the client's existing legacy website — scraping pages and media assets and storing them in a structured internal database — without creating WordPress posts or pages. This preserved the full content archive while the new site was being built, with zero manual copy-paste. A purpose-built tool for a specific migration problem, built alongside the main system, deployed in the same codebase.
No monolithic files. Every responsibility lives in its own class. Files stay under 800 lines. The plugin is easy to pick up, maintain, and extend — by us or by whoever comes next.
Every file passes PHP syntax validation and JS syntax checks before it leaves our hands. BOM detection, file size warnings, and form-nesting tests run as part of the build process. [PASS] required before handoff.
Context docs, changelog, state notes, and decisions logged throughout the build. You receive a complete picture of what was built, why, and what comes next — not just a zip file.
Nonce verification, permission checks, input sanitization, and output escaping throughout. Import/export validation rejects PHP serialized payloads. Clean uninstall policy preserves data by default.
Payment adapters, AI providers, notification recipients, email bodies — all filterable via WordPress hooks. The client can customize behavior without touching core plugin code.
Custom post types, REST API endpoints, shortcodes, cron scheduling, and admin UI all follow WordPress coding and security standards. No reinventing the wheel; no fighting the platform.
Every one of these started with "there's no plugin that does what we need."
Booking-fee intake funnels, service qualifier flows, multi-step booking lifecycles, and job management pipelines — replacing manual quoting and phone-tag with a structured system.
ATS API integrations, live job board sync, filterable job listings with maps, and AI-powered SEO location pages generated from live data — for regional and national staffing firms.
AppFolio sync engines, listing CPT systems, AI-generated rental descriptions, showing booking systems with multi-agent availability, and ad manager tooling. (See: ListingBridges.)
Patient-focused websites with custom booking flows, local SEO, and content systems built around how people actually search for care — not how practices want to present themselves.
Lead generation systems, service-area targeting, local SEO infrastructure, and paid ad ecosystems for companies whose business depends on trust and local visibility.
If you have a problem an off-the-shelf plugin won't solve and a client relationship that needs a custom-built answer — that's the brief we work best with. Tell us what's broken.
Every line of code ships with your author credit. Every client touchpoint is yours. We don't poach clients, we don't reach out directly, and we don't advertise the relationship unless you specifically ask us to. Your client relationship is yours — permanently.
Your brand on every deliverable — plugin name, author, URI, all yours.
No client contact — all communication routes through you.
You own the code — full rights to everything we build for you.
NDA-friendly — we sign whatever your client relationship requires.
24–48 hour response — every message gets an answer, every sprint.
Validated before handoff — [PASS] required. No untested code ships.
Tell us the industry, the problem, and what's been tried. We'll tell you what it would take to build it right.
Stark