A performance & motorsports parts retailer with a deep, supplier-fed catalog — rebuilt on WooCommerce with custom search, complex freight logic, and the kind of architecture that holds up when the traffic spikes.
Thousands of SKUs, dozens of brands, and shipping rules that change with every heavy or hazardous part.
A parts catalog this size lives or dies on search and checkout. Customers need to filter their way to the exact fitment fast, the catalog has to stay in sync with supplier inventory, and freight has to account for oversized, palletized, and hazmat items — all on a store that stays fast under ad-driven traffic surges.
WooCommerce out of the box doesn't run a catalog like this. So we built what it was missing — each plugin owning one job, none stepping on the others.
Help a shopper find one exact part among thousands.
The hardest problem on the site — and the one we're proudest of.
Keep a supplier-fed catalog accurate and merchandised.
Serve trade buyers and retail customers from one store.
Move off the legacy platform without losing customers or rankings.
Heavy, oddly shaped parts shipping from multiple warehouses. Flat rate tables gave wrong prices — and oversized items dead-ended at "call us for a rate," quietly killing the sale.
A box-packing engine that packs each cart into a real 20-box catalog, quotes live FedEx & UPS rates per warehouse, and routes truck-freight and hazmat items correctly — with a fallback that builds a virtual box around anything oversized so it still gets a real rate.
Accurate shipping at checkout, fewer abandoned carts, and free-shipping math that finally follows the real business rules.
Supplier feeds dump thousands of products with cryptic SKU titles and no real copy. Hand-writing descriptions for a catalog this size isn't realistic — so we put AI to work, on our terms.
No monolith — responsibilities split across focused, maintainable plugins on a clean Elementor foundation.
Each feature is its own plugin, so changes stay contained and the build is easy to maintain.
Product search and facets run on a purpose-built service, not slow default queries.
A consistent, editable front end the client's team can manage in Elementor Pro.
Page and object caching plus traffic protection keep response times low under load.
We design, build, and look after WooCommerce sites that have to do real work.
Stark