Work/SmashTree
SmashTree

Your brand.
Your audience.
Your next live.

White-label link-in-bio for live sellers

A WordPress platform that turns a generic "link in bio" into a branded hub — surfacing your next live show, capturing fans before you go on, and running as a full-site takeover or a drop-in embed.

What we did
Product design + WordPress plugin
Type
White-label platformv1.2.0
Modes
Full takeover · Embedded
Site
smashtree.comlaunching
ST
Your Brand
@yourbrand · Live Seller
LIVE IN 2h 14m Whatnot · Friday Night Card Break
▶  Watch the next show 🛒  Shop the store 📸  Instagram
Get notified before I go live
you@email.com Join
// the challenge

Live sellers have an audience everywhere and a home base nowhere.

Whatnot sellers were leaning on generic link-in-bio tools that don't know when they're going live, can't capture a fan's email, and look nothing like their brand. The goal: a hub the seller fully owns — branded top to bottom, surfacing the next show automatically, and built to drop onto any WordPress site as a takeover or an embed.

// what we built

One hub. Two ways to run it.

Stand it up as a brand-new site, or fold it into an existing one — the same hub either way.

mode 01 · takeover

Full-site takeover

Point a domain at WordPress, activate, and the entire front end becomes the branded hub. No theme wrangling, no page building.

mode 02 · embedded

Embedded mode

Already have a site? Drop the hub onto any page with a shortcode, or assign the plugin's own landing template — works on any active theme.

feature · ai

AI bio generator

Write a polished seller bio in one click. The generator runs through the StarkX gateway, so the AI plumbing is shared with the rest of our stack.

// under the hood

White-label to the studs.

Every visible thing is a setting. Nothing about Stark Create — or any one client — is baked into the code.

Curated & custom palettes

Six dark-first brand palettes plus a full custom-color picker. Logo, favicon, and accents all come from settings.

Live-show countdowns

Upcoming shows appear with a countdown to the next one. The site only ever receives shows — it never scrapes.

Off-host Whatnot fetcher

A separate headless-browser tool clears the platform's bot protection and pushes upcoming shows to the plugin's REST endpoint on a schedule.

QR, email capture & analytics

A scannable QR for in-stream callouts, an email-capture field for go-live alerts, and built-in view/click analytics.

Theme-independent templates

Plugin-provided page templates register in WordPress and render on any theme — zero theme dependency.

Migration-safe core

Idempotent option migration and legacy aliases mean an existing install upgrades cleanly, with nothing lost.

WordPressREST APIHeadless fetcher (Playwright)StarkX AI gatewayCSS palette engineQR codesEmail captureAnalytics
// product principles

Theirs to own. Ours to keep clean.

01

Their brand, not ours

No client handle, color, or asset is hardcoded. A new seller is a settings change, not a code change.

02

Receives, never scrapes

The plugin only accepts shows pushed to it. Automated retrieval is the site owner's decision and stays within the platform's terms.

03

Deployable core

Billing, migration tooling, and the fetcher are separate pieces. The core plugin ships clean and white-label on its own.

// where it stands

From a client build to a product.

v1.2.0
shipping — palettes, templates, AI bio, analytics
Live
proven on a real live-seller pilot
Soon
smashtree.com launching as the product home
// availability

A Stark Create product, launching soon.

SmashTree grew out of a real client hub and became a product any live seller can run. It's launching at smashtree.com — your brand, your audience, your next live.

Visit smashtree.com →
Your Brand · Your Audience · Your Next Live

Sell live? Get a hub that's actually yours.

SmashTree started as one seller's site and became a platform. We can stand one up for your brand — or build the product idea you're sitting on.

Start a project →
See more of our work →
SmashTree — built by Stark Create.