// faq
Questions, answered straight.
No sales fog. Here's how we work, what it costs to get started, who actually owns what, and what happens after launch — the things people ask us most.
Getting started
Before anything's signed.
How does a project start?
With a conversation, not a contract. We learn your business, your goals, and what you actually need — then come back with a clear plan and a quote. No obligation to move forward, and no pressure if it's not the right fit.
Do you work with businesses my size?
Yes. We work with small and mid-sized businesses as well as larger organizations. The approach scales — a five-page site and a custom application get the same standard of clean, documented work, sized to what you need.
Where are you located, and do you work remotely?
We're based in Toledo, Ohio, and work with clients nationwide. Most collaboration happens remotely, which keeps things efficient — but we're real people you can actually talk to, not a ticket queue.
How much does a project cost?
It depends on scope — a brochure site, an e-commerce store, and a custom application are very different projects. Rather than a vague package price, we quote against what you actually need after the first conversation, so you know the number before any work begins.
How long does it take?
A straightforward site can take a few weeks; custom software and larger builds take longer. We give you a realistic timeline up front and keep you in the loop at each stage, so you're never wondering where things stand.
How we build
The stuff that matters six months later.
WordPress, or fully custom?
Whichever genuinely serves you. WordPress is a great fit for many businesses, and we build on it properly — clean, fast, and maintainable. When a project needs more than a CMS can do, we build custom software. We'll recommend the honest answer, not the one that's easiest to sell.
Do I own everything? Am I locked in?
You own it — full stop. Your site, your hosting, your accounts, and your code stay yours, documented and versioned. If you ever want to take it elsewhere or bring it in-house, everything goes with you. No hostage situations.
Will my site be fast, mobile-friendly, and SEO-ready?
Yes — those aren't add-ons, they're the baseline. Every build is responsive, tuned for speed and Core Web Vitals, and set up with a clean SEO foundation and analytics from day one. More on web design & development.
Can you work with my existing site instead of starting over?
Often, yes. We take over, stabilize, and extend existing sites all the time — including ones we didn't build. We'll tell you honestly whether it's better to improve what you have or start fresh, based on what's actually there.
What about hosting and security?
We can advise on hosting and handle the setup, and our maintenance plans cover updates, backups, monitoring, and security so your site stays healthy. See maintenance & plans.
Custom & AI
Beyond a standard website.
Do you really build custom software?
Yes — it's a core part of what we do. We've built custom applications, WordPress plugins, API integrations, and full platforms with their own admin tools. If the thing you need doesn't exist yet, we can build it. More on custom applications.
How do you use AI?
As a scoped, accountable tool — not a gimmick. We integrate AI into products and workflows where it does real work, with guardrails, voice profiles, and human review keeping it accurate and on-brand. More on AI integration.
Is AI-written content just spam?
It can be — which is exactly why we don't work that way. When AI assists with content, it's guided by your brand voice and rules and reviewed by a person. The goal is useful content that ranks and reads well, not volume for its own sake.
After launch
We don't disappear at go-live.
Do you offer ongoing maintenance?
Yes. Maintenance plans keep your site updated, backed up, monitored, and secure — handled by the people who know how it's built. See plan details.
What if something breaks?
You reach a team that already knows your site — no re-explaining from scratch. On a maintenance plan you get priority support; even without one, we're here to help get things sorted.
Can you help with marketing too, not just the site?
Absolutely. Alongside development we handle branding, content and SEO, social, online marketing, and reporting — so your site and the marketing driving traffic to it come from one team. See everything we do.
Still have a question?
Ask us directly — we'll give you a straight answer.