Prudential Alarm

URL: prudentialalarms.com
Location: Detroit, Michigan
Industry: Security Solutions
Partnership Since: 2022
Services: Website Development, Custom WordPress Theme, Ongoing Website Maintenance, Search Engine Optimization, Graphic Design, Content Creation, Video Editing, Paid Advertising, Analytics Reporting, Monthly Strategy Updates

Prudential Alarm provides residential and commercial security systems throughout Southeast Michigan.

With a strong local presence, it needed a digital partner to elevate its brand and drive measurable results across the web, content, and advertising.

Despite having a trusted reputation offline, Prudential Alarm faced challenges with:

  • An outdated website that didn’t reflect their brand or convert visitors
  • Low visibility in search engines and local listings
  • Limited content to support customer engagement or organic traffic
  • No cohesive digital advertising strategy in place
  • A need for better performance reporting and communication

They approached us to build a foundation that could support long-term digital growth.

We developed a multi-channel strategy tailored to both their technical needs and brand goals:

Website Development & Maintenance
  • Designed a fully custom WordPress theme with UX-focused layouts
  • Created intuitive navigation and clear CTAs to support lead generation
  • Provided ongoing updates, speed optimizations, and security monitoring
SEO & Content Creation
  • Built optimized service pages and consistent blog content
  • Implemented keyword strategy targeting local search intent
  • Provided on-page SEO and performance tracking
Graphic & Video Design
  • Designed branded graphics for social, blog, and ad use
  • Edited and produced short-form video content for digital campaigns
Analytics & Communication
  • Delivered monthly custom LookerStudio reports with KPI tracking
  • Sent weekly updates with campaign insights and strategic recommendations

Social Media Content & Campaigns

In addition to web development and marketing strategy, Stark Create delivers ongoing social media content for Prudential Alarm—ensuring their brand stays consistent, engaging, and visible across all major platforms.

  • Platform Strategy: Developed a tailored posting strategy for Facebook, Instagram, and LinkedIn, aimed at both residential and commercial audiences.

  • Custom Graphics: Created branded post templates and visuals that reflect Prudential Alarm’s professional identity and highlight key services such as fire systems, access control, video surveillance, and 24/7 monitoring.

  • Captions & Hashtags: Wrote engaging, informative captions supported by strategic hashtag use to boost reach and conversions.

  • Content Calendar: Designed and maintained a consistent posting schedule with recurring themes like “Safety Tip Tuesday,” customer testimonials, and service highlights.

  • Ad Creatives: Produced social media ads with high-performing visuals and CTAs to drive traffic to landing pages and generate leads.

After the first year, Prudential Alarm saw measurable growth across all key digital channels:

  • 🚀 +64% increase in organic traffic
  • 📈 Consistent month-over-month growth in qualified leads
  • ✅ Higher engagement across all channels
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