Ask Lux for a client's phone number, hex codes, tone of voice, or "never say" words and she pulls it instantly from the CRM. Then use that data to create content, brief an image, or write social posts — all in the same message.
crm.get_client returns the complete record: address, phone, email, brand colors, fonts, tone, messaging pillars, target audience, hashtags, and "never say" words. One tool call. Everything about a client, instantly.
When creating a graphic for a client, Lux calls the CRM first, then builds the image prompt with their exact hex codes — "The primary colors MUST be #4a7c6f and #c07a3c." The brand is never approximated or guessed.
Every piece of content written for a client uses their on-file tone of voice and messaging pillars. Lux knows how New Beginnings Wellness sounds versus how Prudential Alarm sounds — without being told each time.
Prohibited phrases are loaded from the CRM record into the context automatically. Lux avoids them in all generated content without the user needing to remember or list them in every prompt.
Social posts start with the client's on-file hashtags and expand to 10 total with relevant industry tags. Always client-derived first, then supplemented — never generic placeholders.
crm.get_client accepts partial names and minor typos. "Stark Cr" finds "Stark Create." You don't need to remember the exact client name to pull a full record.
Client profiles are no longer just what you type in. The CRM pulls live data straight from your clients' Google and Meta accounts — so the AI works from what is actually happening, not a snapshot from months ago.
Business Profile, Analytics, and Ads flow into the client record — reviews, traffic, top queries, and campaign performance, current and in one place.
Meta pages, audience insights, and lead-ad forms sync in — so a new lead or a shift in engagement lands on the profile automatically.
Because the data is live, Lux, AutoPilot, and Reporting all work from the same current picture — the brand rules you set, plus the real numbers underneath.
We built this CRM integration from scratch. We can build the right version for your workflow.
// more from the engine room
StarkX is one of several products we've built in-house. Same engine room, different problem.
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