How to Properly Grant Access on Facebook Business: Internal vs. External Teams

How to Properly Grant Access on Facebook Business: Internal vs. External Teams
How to Properly Grant Access on Facebook Business: Internal vs. External Teams

Facebook Business Manager (business.facebook.com) is a powerful tool for managing your business’s presence on Facebook.

However, many companies need clarification on properly granting access to their internal team members and external partners. Whether onboarding a new team member or collaborating with an agency, managing permissions carefully to keep your account secure is essential.

In this article, we’ll explain the two main methods for providing access to Facebook Business—internal Team Access and External Team Access—and show you how to do it correctly.

1.) Internal Team Access: Managing Your In-House Staff

Who Is It For?

Internal team access is ideal for employees and in-house team members who need ongoing, high-level control over your business’s Facebook activities. These individuals work directly for your company and need access to key assets like your page, ad accounts, or product catalogs.

How to Grant Internal Access:

  1. Add People in Business Manager:
    • Go to Facebook Business Settings.
    • Select People under the Users section.
    • Click Add and enter the email address of the person you’re inviting.
    • Assign the appropriate role, like Admin or Employee, based on the level of access they need.
  2. Assign Assets:
    • After adding the person, you can assign them access to specific assets, such as your Facebook Page, Ad Account, or Instagram Account.
    • Determine whether they need Full Control (Admin) or Partial Access (Employee) to these assets.

Best Practices for Internal Access:

  • Use the Least Privilege Principle: Only grant the necessary access level for the person’s role.
  • Regularly Review Permissions: Conduct periodic audits of who has access and adjust roles when responsibilities change.

 

2.) External Team Access: Collaborating with Agencies or Freelancers

Who Is It For?

External team access is designed for partners outside your company, such as marketing agencies, freelancers, or contractors. These individuals may only need temporary access to your assets, so managing permissions carefully is crucial.

How to Grant External Access:

  1. Use Partner Access:
    • In Business Settings, click Partners under the Users section.
    • Select Add and enter the Business ID of the external agency or partner.
    • Once they accept the request, you can assign them access to specific assets (like your Ad Accounts or Facebook Pages) without giving them full control over your Business Manager.
  2. Assign Specific Permissions:
    • It’s common for agencies to give access to Ad Accounts for managing advertising or Pixel Data for tracking.
    • Be sure to specify their role, like Advertiser or Analyst, depending on their need.

Best Practices for External Access:

  • Set Clear Boundaries: Ensure external partners have access only to the assets they need.
  • Use Time Limits: For short-term projects, consider revoking access when the work is complete.
  • Monitor Activity: Review external partner activity to ensure they adhere to your guidelines.

Key Differences Between Internal and External Access:

Feature Internal Team Access External Team Access
Who it’s for Employees, managers, in-house staff Agencies, contractors, freelancers
Access Level Full or limited control over all assets Restricted access to specific assets
Setup Method Add individuals directly in Business Manager Add partners using their Business ID
Role Management Admin or Employee roles Partner roles like Advertiser or Analyst
Typical Duration Ongoing access Temporary or project-based access

Our Final Thoughts:

Understanding how to grant and manage access within Facebook Business Manager ensures that your internal and external teams can collaborate efficiently without compromising the security of your account. Following the steps outlined above, you can safely share your assets while maintaining full control over who can do what within your business.

 

If you’re a business looking for help navigating Facebook Business Manager or optimizing your social media strategy, Stark Create is here to assist you! Reach out to us today for expert guidance.